Goddiva Triumphs at the 2025 Awards: Women’s Brand Winner & Highly Commended British Brand

We are incredibly proud to announce that Goddiva, the retail arm of City Goddess, has delivered an outshining performance at the Boutique Star Awards 2025 — taking home the coveted Women’s Brand of the Year title and earning a Highly Commended recognition for British Brand of the Year. This well-deserved achievement highlights Goddiva’s rising influence in the global fashion arena and celebrates the exceptional creativity, innovation, and dedication that define our brand.

This moment also marks the third consecutive year our organisation has received major industry recognition, following City Goddess’ wins as Fashion Distributor of the Year (2023) and Outstanding Business (2024). Such consistent acknowledgment underscores more than momentum — it highlights the depth of our vision, the strength of our infrastructure, and the unwavering commitment of our teams across both wholesale and retail.

As Goddiva continues to rise, City Goddess stands proudly behind its retail brand’s success. What began as a stylish, accessible label designed in London has evolved into an international fashion powerhouse — supplying over 1,500 independent stores, building strong partnerships with well-known retailers, and connecting directly with customers worldwide through a high-performing e-commerce platform. This year’s dual awards reinforce Goddiva’s ability to blend British design values with global appeal, inclusivity with innovation, and glamour with everyday accessibility.

These wins also highlight the power of our vertically integrated model — from design and production to distribution and digital strategy. With growing demand for inclusive sizing, versatile occasionwear, and trend-led pieces, Goddiva continues to meet the needs of modern women while supporting retailers with fast turnaround times, dependable stock availability, and data-driven style development.

Looking ahead to 2026, Goddiva is poised for its most ambitious chapter yet. Plans include expanding international distribution, enhancing our digital experience with smarter personalisation tools, deepening sustainability commitments, and investing in emerging fashion trends shaping the next era of womenswear. City Goddess will continue to champion this growth, ensuring our wholesale, technology, and operational capabilities remain the foundation on which Goddiva can accelerate its global impact.

This year’s awards are far more than accolades — they are a celebration of shared dedication, creative courage, and a future filled with possibility. With passion, purpose, and partnership at the heart of everything we do, we are excited to step into the next chapter together.

Goddiva’s continued recognition across the UK fashion industry is shaped by a blend of creativity, digital strength, and operational excellence. Our digital-first model — spanning our website, app, and marketplace presence — allows us to grow with remarkable agility while serving a global audience. Behind the scenes, our advanced technology ecosystem plays a crucial role. From AI-powered inventory forecasting to our intelligent virtual styling assistant, we’ve built tools that make shopping smarter, more personal, and more efficient. These innovations don’t just elevate the customer experience — they empower our wholesale partners with real-time insights, faster stock management, and a more confident buying journey. This harmony between fashion and technology is a major force behind our success and a key reason Goddiva stands out in an increasingly competitive, digitally-driven market.

At the heart of these achievements is a brand grounded in quality, inclusivity, and purpose. Designed in London and supported by trusted UK manufacturing partners, Goddiva combines thoughtful craftsmanship with a deep understanding of modern women’s needs. Our vertically integrated structure ensures reliability for boutiques and retail partners of every size, delivering on time, at scale, and with consistent quality. With a product offering that embraces diverse body shapes, celebrates trend-led design, and aligns with responsible practices, Goddiva continues to resonate strongly with both customers and industry professionals. These attributes — creative vision, operational strength, and meaningful partnership — are what make our award successes possible and reinforce our place as one of the most exciting and dependable names in women’s fashion today.

We owe this achievement to the incredible people who bring City Goddess and Goddiva to life every day. From our design studio and production teams to our customer support, logistics, marketing, and warehouse staff — every member of our organisation plays a vital role in shaping the brands we are proud to stand behind. Your creativity, resilience, and commitment continue to push us forward and make moments like this possible.

The Boutique Star Awards has always held a special place in our journey — a space where we’ve connected with industry partners, celebrated shared achievements, and stood alongside the incredible community that shapes independent fashion. Having attended the awards for many years, it is always a moment of enormous happiness to be part of an event that brings together so many inspiring peers and long-standing collaborators. We are truly grateful for the opportunity to share this space once again, to celebrate together, and to continue strengthening the relationships that have supported our growth and success.

We also extend a sincere thank-you to the partners, boutiques, and retailers who champion our collections season after season, and to the customers who choose Goddiva to celebrate life’s special moments. Your trust, feedback, and enthusiasm inspire us to innovate, refine, and dream bigger. These awards belong to all of you — the community that has supported our journey and helped us grow into the brand we are today.

Here’s to continued success, bold innovation, and many more milestones ahead.

Browse our Autumn Winter collection for the season.