Get Ready To Refresh Your Spring Summer Rail
As the days grow longer and the air gets lighter, fashion begins its seasonal transformation. Spring and summer are all about new beginnings, and nothing captures that better than a wardrobe refresh. At City Goddess, we’re excited to launch our SS25 wholesale collection, designed exclusively for retailers who want to stay one step ahead of the trend curve. This season is defined by elegance, femininity, and fresh design. We’ve blended timeless silhouettes with on-trend elements to create a versatile collection that caters to a wide range of customers from the bold fashion-forward dresser to the classic, minimal-style lover. Think soft pastels, clean lines, glimmering sequins, and delicate floral details, all brought together in a line that celebrates both individuality and universal appeal.
Our best-selling Scalloped Lace Pleated Chiffon A-Line Maxi Dress is already making waves. Crafted with intricate floral appliqué and delicate mesh layers, it’s the ideal piece for summer weddings, bridal parties, or outdoor events. It's romantic yet refined—exactly what spring/summer dressing is all about. For something with a bit more sparkle, the Sequin Butterfly Front Split Maxi Dress is a showstopper. The combination of sequinned glamour and sheer panelling gives it a red-carpet-ready finish, making it perfect for prom season or high-profile occasions.
But SS25 isn’t just about maxi dresses. Our midis and mini dress selection offers something for every moment, from daytime brunches to balmy evening get-togethers. You'll find long-sleeve styles for those transitional months, multiway dresses for flexible styling, and pieces tailored specifically for date nights, proms, or even destination getaways. Every look is designed to blend seamlessly into your customers’ real lives, helping them feel beautiful, confident, and current.
At the heart of this collection is our thoughtful approach to fabric and detailing. We’re using high-quality, breathable materials such as soft mesh, soft touch, silky chiffon, etc. to create garments that are not only stylish but also comfortable to wear. For more structured styles, we’ve included satin twill, printed scuba foam, etc., offering a modern feel that balances durability with fashion-forward flair.
The SS25 range is a celebration of styles, seasonality, and the spirit of self-expression. Whether your customers are attending a special event, updating their wardrobe, or preparing for a summer escape, City Goddess has the dresses to make them feel their absolute best.
Our collection is already proving popular, so now is the time to stock up and get your boutique or retail outlet ahead of the game. We’ve made it simple to browse our full range online and access wholesale pricing; all you need to do is log in or create an account with us. At City Goddess, we don’t just follow trends, we set them. With our SS25 dresses, your store can do the same.
