Fashion Trends » #citygoddess

Every autumn, the same question comes up in buying meetings - how much should we really commit to party wear when budgets are tight and customers are cutting back? It's a fair question. But it's also the question that leaves rails half-empty in the first week of December, when she finally gets the invitation and walks in looking for a dress. Here's the thing about...

You've probably seen the seasonal styling advice doing the rounds - swap the sandals for boots, throw a coat over last season's dress, and you're good for autumn. Layer a blazer here, add a pair of tights there, and suddenly last season's occasionwear is doing double duty. It's fine advice if you're the one wearing the dress. It's the wrong advice if you're the...

Floral has stopped being a "collection." It's now a permanent shelf category — and the buyers treating it that way are the ones seeing repeat sell-through. If you're sourcing wholesale floral dresses UK-wide this year, the opportunity isn't just in stocking print — it's in stocking the right silhouettes, in the right depth, next to the right complementary lines. This guide skips the trend recap...